Forget what you thought you knew about marketing your small business—2025 is a whole new ballgame. Money’s tight, Gen Z’s coming of age and AI keeps shaking things up. The old playbook won’t cut it anymore.
That’s why, together with VistaPrint, we surveyed 1,000 small business owners and 1,000 consumers across the U.S. We asked each respondent a series of questions to understand how they’re keeping up with the changing times and the marketing strategies that are working for them.
Check out some of the most useful insights and statistics below. Or, check out the full small business marketing report.
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